Return on every $1 invested in generative AI
$3.7comes back on average.
AI leaders get $10.3.
Source: IDC for Microsoft, 4,000+ business leaders, 2024
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Why AI
What changes with AI
What research measured in companies that put AI to work
01 Work faster
5×faster on everyday work tasks
Tasks done in the same hour
Source: Anthropic Economic Research, 2025
02 Work better
+40%higher quality of work
Quality score
Source: Harvard Business School & BCG, 2023
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23
active sellers
Demand is still there. The market is busy.
+44%
above the market
Rp 15,000 against a median of Rp 10,400
14 mo
same price
Sales fell to zero while the price stood still
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